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We film what we do

A video report is published on Instagram for every site. The rule is the same for public-sector customers, companies and private clients — no exceptions by segment. No competitor in this market does this — usually the customer is left to take the foreman’s word for it. Below is how the recording works and exactly what a customer gets in hand once a site is handed over.

A video report for every site

Reporting procedure

Recording starts before the first hammer blow: we film the site’s condition on entry, so the customer has a baseline for comparison. Next come the key stages: installation, supply, final assembly or cleaning, depending on the direction. Every stage is tied to a work order in the system, so the video isn’t edited together after the fact — it’s filmed as the work happens.

The result is recorded separately from the process: the site’s final shots go into both the acceptance certificate and the public video report. The customer gets a fuller package — with details that don’t always make it into the public clip — while Instagram carries footage aimed at an outside viewer: shorter, but without losing the substance of what happened. Both packages are filmed in the same pass, not reassembled after the fact for different audiences.

This isn’t a promotional clip with music and slick edits — it’s footage of the real process, filmed on site by the same engineer-coordinator who runs the work order. That’s exactly what the format is valued for: the customer sees the work in progress without visiting the site or relying on the foreman’s verbal reports.

The rule also works in reverse: if something on site didn’t go to plan, that’s part of the record too, not something cut before publishing. Rework shows up in the next clip in the series — progress from an interim state to final acceptance is visible in full, not just as a polished final shot.

What’s recordedWhere it goes
The site’s condition before workInto the customer’s document package and the first shot of the video report
Every stage of the workInto the work-order system, available to the coordinator and the customer on request
The final resultInto the acceptance certificate and the public clip on the reports page
Remarks and reworkInto the correspondence about the site and, where relevant, the next clip in the series

Filming is done by the same engineer-coordinator who runs the site — we don’t bring in a separate camera operator, because the clip’s job isn’t to impress but to show the process as it actually happens.

What’s behind the ratings

These three figures are checkable — they don’t come from an internal satisfaction survey, they’re built from the documents for every closed site, including warranty claims and correspondence about remarks.

5/5 Average rating of work
0 Missed deadlines since 2020
7 Directions publishing reports

Behind these numbers isn’t a marketing move but a direct consequence of the reporting procedure: if every stage is filmed and visible to the customer, hiding a missed deadline or a defect is physically impossible. The rating and the zero-miss record hold up not through luck, but because the process leaves no room for “somehow, later.”

The rating is given by the customer after the acceptance certificate is signed and is stored together with the rest of the site’s documentation — it isn’t a review left on a whim, it’s part of the closing procedure for every contract, regardless of its size.

Discuss your site

Tell us about the task — we’ll show you how the recording will be set up for your specific site, whether it’s a single contractor or a complex contract spanning several directions.

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